Sorrow Riddle

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Fast fashion fling with heritage on trend but lacks authenticity
We come from a country founded as a furtrading outpost, so the current vogue for making hay out of one fashionable heritage is nothing new on our shores. But as style labels around the world dig deeper into their own (real and sometimes imagined) past, have the buzzwords lost their meaning?
This look backwards to the quality and safety of the past has been taking place right across the market.
At the highest end of the market think logo faves such as Hermes, Louis Vuitton, Gucci and Chanel designers have been trolling their archives, bringing back big hits. Think of the sleek, lowslung Gucci python bag in stores now, called the 1970 in honour of the first time it appeared on an ultratanned jetset shoulder.
The pressure of the trenddriven knockoff in the 1990s first caused luxury brands to prise open their archives, and Canadian brands are well positioned to capitalize.
really see this trend developing as a backlash against fast fashion, says Susie Sheffman, fashion director at Dealuxe, a Canadian website that offers curated sales alongside editorial content.
But it is the high street fascination with vintage that really brought about the vogue for dusting off heritage credibility. As designers trolled past the eternal infernal 1970s and 1980s revivals to dig into Victorian lace (and this spring whitehot Daisy Buchanan tiptoe through the 1920s), the hipper midprice mass labels found fusty to be a financial salvation. Think of the retro sneaker stylings at Nike and New Balance and Adidas. Bean and Barbour, All are brands that can credit their resurgence to going back to what they did well (leather, blanket coats, the La Parka, wool jumpers, rubber laceup boots and waxed car coats, respectively).
brands need to work harder than ever to justify high price tags in a world where fastfashion brands are churning up trends and spitting out deals at warp speed. This is one crucial way that established brands can feel superior about their fashion approach. Whether they are touting 150 years of artisanal craftsmanship, or trotting out 95yearold atelier seamstresses in white coats,[url=http://www.sport.fr/business/louisvuitton.html]louis vuitton pas cher[/url], the message of luxury, quality and longevity rings true.
It was 2009 when Christopher Bailey took over the helm at Burberry, the British bastion of tradition. He ingeniously used the label most resonant and nostalgic item, the trench, to blast the past into the present in a blaze of London fabulous on Potterpacker Emma Watson.
The high street fascination with vintage helped: as this spring whitehot Gatsbyinspired tiptoe through the 1920s shows, designers trolled past the eternal infernal 1970s and 1980s revivals to dig into Victorian lace, finding fusty to be a financial salvation.
Then a wave of nostalgic basics swept the middle market (the word classic got plain worn out) blazers, penny loafers, tweeds and twinsets with the idea that familiar and simple is a good response to uncertainty.
But pounding the safe shores of tradition, heritage and classical is the relentless churning beast known as fast fashion.
Don have a pedigree? Add an old number to your name! To wit, the Abercrombiestyle teen shop Aeropostale is branded 87, the year of its founding. Come to think of it, to its 12yearold customers, 1987 may as well be the Stone Age.
Old is new, says Robert Ott, chair of Ryerson University school of fashion.
celebrities in marketing has run its course, just like supermodels did. Trends in advertising become ubiquitous very quickly as they develop with luxury brands right through the discount channel.
Louis Vuitton, Chanel all virtually had identical ad campaigns showing the heritage of handcrafted, luxury items seemingly made one at a time, says Ott.
is quite powerful to allow the consumer to almost create their own advertising campaign by imagining their own participation in the brand, the nostalgia of yesterday, the security of a safer and simpler life.
we can blame it on the digital age and the feeling that nothing is permanent and everything is fleeting into some kind of black hole, Timmins says, in a visceral need to adopt lifestyles/items/brands perceived to be real with a story to tell. Perhaps we did not sit on our grandmum lap long enough to hear our own family stories/history. She might even have brought out her photo album.
As fastfashion brands coopt both the marketing strategy and the hallmarks of the heritage look even knockoff Birkins can be found in the underthreezeros purveyors the battle is won or lost on authenticity.
think it is a ridiculous notion for a company to believe that by heritage, tradition and trust in direct response to a trend in marketing convinces the consumer (it true, says Ott.
Fashion eats its young, and it will now eat its old as well: there will always be value in a handmade Herm scarf at the rarefied top of the market. We will always want to buy a piece of history shinier than our own to incorporate into the life stories we tell about and to ourselves.
But down in the trenches, oversupply means heritage will get tired in the tothedeath fastfashion arena; you can fake quality. A trench bought for $29 at Joe Fresh may be fun and exhilarating, a great gotcha cashregister high, but it likely won make the cut in your will.

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-- the knell of applause for whom the bell tolls?
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inscription: because have the Spring Festival for a long time not to watch the news tonight, when I opened the Sina to see this news, not anger -- 2007-2-9 9:6 lawsuit damages caused by a death in Wenzhou seven girls Wu Wenwen accident personal injury,[link widoczny dla zalogowanych], for one year, to 5 this month to reach a mediation day. Disputes on compensation for the plaintiff Wu Wenwen parents Wu Lijun and Wu Fu Rong defendant Wenzhou seven and teacher Qiu a person damage case,[link widoczny dla zalogowanych], January 5th morning mediation in Lucheng District Court civil court under the auspices of the plaintiff and the defendant, the parties voluntarily reached a settlement agreement: the Wenzhou seven in the mediation on the date of entry into force,[link widoczny dla zalogowanych], a one-time grant the plaintiff Wu Lijun Wu Furong yuan 150000 yuan -- "Wenzhou news network".
event replay 06 years in July 4th, "the teacher court applauded" incident came to light in the "China Quality around the world" magazine, caused many media reports -- "the incident": girls are not a hair was admitted to jump in the lake ,[link widoczny dla zalogowanych], Dutch act; "the trial": the school refusal responsibility teacher applause parents angry,[link widoczny dla zalogowanych], "teachers" Questioning: teachers court applause line planning? [news] teacher applause is music sued on morality fall charges -- "when I left this world,[link widoczny dla zalogowanych], please do not worry, there is no I'm ok, lest cause trouble to you, goodbye." This is the Zhejiang Wenzhou people Wu Lijun, Wu Furong couples under the age of 16 year old daughter Wu Wenwen's notes. Only by the teacher refused to test, for not a hair in January 16, 2006,[link widoczny dla zalogowanych], the girl with the teacher in charge teacher discontent, jumped into the icy Jiushan lake...... "The media focus": who take Wenwen's life? From "young girl jumped Lake trial when the teacher collective cheer" Dutch act news (China Quality Miles magazine) the other information to be in a year long text has been cremated.
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the departed soul how to restHow to face such applause.
relatives tears
anger,[link widoczny dla zalogowanych]! Such a group of people -- the so-called anger
are you with its claws to express ignorance &quot,[link widoczny dla zalogowanych];feat"
now with such applause at the same time
moral eyes burned with fire &nbsp,[link widoczny dla zalogowanych];
my face is your "moral" burning red and green
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your dirty head hidden in the end what "capitalism"
a collective indifference, explains what secret?
in morality and justice under the banner ofHow will
you such trash?
If death is your child
you will clap, He Caiba相关的主题文章：


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I see you stood shining in the sunlight you and the sun to stand together the mind with late in Xia halo flying birds this is my city of prophecy before you arrived wild swans and red larks have been warned.

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professional farmers cooperatives member number 51000 people (of which the farmer member 45000 people),To share: Ningde net news (Zhu Naizhang text / chart) on February 18th afternoon相关的主题文章：


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To share: South China Morning Post (reporter correspondent Chen Zaisheng Lin Jiahua) said that "the most dangerous place is the safest" invite some friends to gamble, Nanan Gu Da Cuo, the film shot in Quanzhou, The disposal of stolen goods.